Founded in 2007 by Jayson Seidman, Sandstone has grown to be a leader in the boutique real estate hospitality development industry. With an extensive background in real estate finance and asset management our core focus remains on maximizing both cash flow and long term return on investment.
Sandstone is grounded in years of hospitality experience yet is constantly challenging the status quo to stay aligned with the evolving market demand. Sandstone’s services elevate each hotel, resort, restaurant, and mixed-use project to its full potential.

We chose the name Sandstone for our practice for several reasons, mainly as a metaphor for the human experience.
Sandstone is created from tiny grains of sand and minerals that, when joined together, make a strong, unique, and evolving structure. Sandstone reminds us that something substantial and powerful can come from the tiniest of grains. People are similar to sandstone in that every experience and interaction with the world leaves an impact, molding and shaping us. Just like with sandstone, no two people are exactly alike.
Ultimately, sandstone represents a summation of a person’s life experiences. Our contexts can help make us strong, like a grand sandstone landscape, but life can also at times feel like an eroding force that wears us down. Like sandstone, humans can be both strong and very fragile.
Unlike sandstone, we can choose to change or improve ourselves to match our personal visions. For some, this could mean taking steps to lead a healthier lifestyle or trying different ways of communicating with others. For others, it may mean trying counseling for the first time. Sandstone was created to help people become the strongest, healthiest, and happiest versions of themselves. We hope that Sandstone serves as a reminder that the smallest changes can soon add up to help shape you into the person you want to be – one grain of sand at a time.